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Resources like researchers, scientists, engineers, computer scientists are especially important from discovery, invention and knowledge generation from the technology-push perspective. However, with respect to market-pull innovation we cannot be short sighted on visionary and market leaders who are connected to the market; the ones that understand what consumers want and can anticipate their needs. These resources are not necessarily strong technically but have a critically and equally important skill set for bridging invention to innovation and providing true commercialization value.